PATHO5
Strategic Communications Consulting
Services
Strategic Communications
Pathos doesn’t merely communicate. We change opinions through meticulous planning. Using strategic intelligence we develop and implement effective messages and alter key perceptions to change behaviour, opinion and allow our clients to win.
Research
Pathos works exclusively with Focaldata, combining polling and focus groups with the latest analytical and modelling techniques to provide a 360 view of opinion, insights, and trends.
Advocacy
Successful engagement campaigns require sophisticated strategies and a relentless focus on the details. Our team provides plenty of both. We’ve created effective and groundbreaking campaigns, and want to help you do the same.
Issues Management
We manage crisis situations in a multitude of industries through transparency, honesty, and speed. We deftly craft strategies that put clients ahead of rapid political and regulatory changes, competitors, critics, and changes in the external environment. Our crisis management is based on what will work, without guessing. We monitor how our clients are being talked about in real-time across multiple platforms and develop timely, effective response plans to deal with negative news and information.
Media Relations
Pathos specializes in crafting the right narrative for its clients, amplifying their voice in the larger conversation. Our distinctive capabilities include extensive success in placing stories, a wide network of journalistic contacts, a deep understanding of audience demographics, and a proven ability to train and counsel business, advocacy, and government leaders.
About
Pathos is a high-stakes strategy firm providing results for successful companies, leading advocacy groups, governments, political parties, and prominent public figures.
With a range of multi-disciplinary partners and associates across North America, the UK, Australia, and New Zealand, we operate at the intersection of strategy, opinion, and communications.
We don’t merely communicate. We change opinions through meticulous planning. Using strategic intelligence we develop and implement effective messages and alter key perceptions to change behaviour, opinion, and allow our clients to win.
Dan Robertson, founder of Pathos Strategy, is a communications and marketing strategist with 30 years experience in public affairs. He was the chief strategist for the Conservative Party of Canada 2021 election campaign. Dan was the Director of Advertising for the Conservative Party of Canada’s historic victory in the 2011 general election. In 2009, he served as the Prime Minister’s Director of Strategic Communications, overseeing government-wide communications. From 2015 to 2018, Dan was the chief strategist for the Ontario Progressive Conservative election campaign. He provides strategic counsel to “C-level” corporate, professional services, not-for-profit, and government leaders. His work has been recognized by the Canadian Public Relations Society (Toronto) and International Association of Business Communicators (Toronto). He was named to Toronto Life’s Top 50 Most Influential People in 2017.